As part of the shifting landscape out there - I'm taking this as inspiration to revise my website and resume. Even with my communications background I'm always looking for fresh ideas to make my marketing materials even more compelling - ie sticky. The book "Made to Stick" had caught my eye - but to be honest I didn't want to spend the $18 - so lo & behold after checking out MTS's website the resources page is loaded with FREE podcasts and PDFs. The topics covered range from branding, resume writing, interviewing and teaching. Click on this link if you wanna get sticky...
Posts
this came in my email from the sticky folks - amazing case in point - read on...
ReplyDeleteOn Susan Boyle
Posted: 16 Apr 2009 07:03 AM PDT
I’ve received notes about this from several people, and boy, you were right.
This video features Susan Boyle, a contestant on the show Britain’s Got Talent. It’s as sticky as a story gets.
In the book, we talk about “Challenge Plots” — stories in which a protagonist overcomes a formidable challenge and succeeds. David and Goliath is the classic Challenge Plot. Well, Susan Boyle is an up-to-the-minute, emotional, inspirational, Challenge Plot protagonist – and you can get the whole story in 7.5 minutes.
the Susan Boyle story saddened me. This celebration of the triumph of the ordinary-looking.
ReplyDeleteSo where were the complainants when the careers of singers Phoebe Snow and Roberta Flack went under? They were at the gym getting buff, staying young, looking good.
If Susan Boyle is a big story then maybe the 80s are finally over. Maybe the Me Generation is growing up. Maybe Ronald Reagan can be fully vilified now. If Greed was Good then Vanity was Good. (Prince backed and dated a singer named Vanity.)
PS,
Why does everybody in America think they have to live like ARTISTS? The rest of America lived the 60s in the 70s and the 80s and dragged everybody along with them. Artists were done with the 60s in the 60s thats why they were called the 60s. And the Bourgeois take on Hedonism was Wife-Swapping, Quaaludes, STDs, Divorce, Geographicals,chasing mega bucks, Cristal champagne, Bling, Humvees, hedge Funds, Botox, Erectile tissue enlargement, mega condos,foodies, pan sexuality and on and on.
Maybe the Susan Boyle story is a rediscovery of the ordinary, the wrinkled, fat, mid level, mid-talent every us. I kinda like excellence and thats my preference in Culture and there is something amazing about everybody but I think the story is a clarion for the celebration of our own wonderful ordinariness. Our slightly overweight, weak-willed, stoop-shouldered, dirty, wrinkly crinkly saggy baggy get through the day without implosion sometime celebratory existences.
okay, rewatched susan boyle on youtube and cried but...what's up with her? i mean is she slightly down syndrome? sad and peculiar, out of touch with the modern world, distressed, depressed, disturbed and maybe a little slow. the disdain directed at her on youtube video made me cry but give her a hand. she has broadway stuff and a i loves that. some sort of entree to the world for her. the same you would give any of yr children so they don't get the disdain that the audience gave her.
ReplyDelete