Finding your voice and coming out of the closet with it can be a scary thing - at least for me. A former colleague made a comment about the blog saying that the single most interesting thing was the comment I had "buried" that followed the post on "Thriving in a Recession". She encouraged me to expand on that idea - so here goes:
During this period of economic uncertainty, the art of listening, integrating and elevating as the foundation of my massage and wellness practice has elevated my client’s perception of me as a true wellness partner in their journey towards optimum health.
It began more than a year ago, when conditions around me appeared to signal an approaching recession - I could feel energy shifting in my life and in my massage practice. After having several illuminating conversations with fellow bodyworkers regarding rate changes, I was particularly inspired by Bob Bruillard's policy to no longer accept tips for his massage practice, and instead to encourage clients to apply this gratuity money toward future bookings.
As a result of “listening” to the signals around me, I decided to lower my hourly rate by $20 in January of 2009. As I started sharing my new "stimulus & wellness pricing", something unexpected and wonderful happened. The simple act of having this dialogue with clients opened a door in which to have a much larger conversation about their anxieties due to joblessness and other economic bearings on their state of being. It gave me new opportunities to support an integrated approach to wellness, both on and off the massage table.
Who else out there has thoughts on this or has implemented successful “recession pricing” strategies....?
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